Information Technology Adoption in Digital Marketing: A Field Study of Libyan Organizations Using the UTAUT2 Model and Structural Equation Modeling. Albahit Journal of Applied Sciences, [S. l.], v. 5, n. 3, p. 01–14, 2026. DOI: 10.65419/albahit.v5i3.147. Disponível em: https://albahitjas.com.ly/index.php/albahit/article/view/147. Acesso em: 26 jul. 2026.